Nathan has over 20 years of healthcare sales and marketing leadership experience. He has served in such capacities for several healthcare organizations ranging from Fortune 100 companies to start-up ventures. Prior to LifePlans, Nathan was SVP of Sales and Marketing for, QualMetrix, a healthcare data analytics company. Previously, Nathan was COO of, GenerationOne, a mobile health company focusing on engagement of health care populations via mobile devices. Earlier, he held Vice President roles at UnitedHealth Group, including UHC/Definity Health, Optum and Ingenix. Nathan’s experience also includes sales management of national sales teams at HealthPlan Services (formerly Dun & Bradstreet Plan Services), Lumenos and Insurance Central. While at both Lumenos and Definity Health, Nathan was a key contributor to formulating the practice of consumer-driven health care (CDH), and has been recognized as an industry expert in this regard.

Nathan received a Bachelor of Science degree in Marketing from the University of South Florida. He holds several insurance and financial licenses and is an approved continuing-education instructor for health insurance in the state of Florida.